A company that was about to introduce a new electric vehicle, took pre-orders and deposits from people who were hoping to buy the first addition models given the incredible demand. The car makers decided to price a vehicle at the top of the electric vehicle market, which pricing policy did the company most likely follow?
The company most likely followed a skimming pricing policy. Skimming pricing involves setting a high price for a new product in order to maximize revenue from those consumers who are willing to pay a premium to be the first to own the product. This strategy is often used for innovative or unique products with high demand and limited initial supply.
