Customers cannot purchase every product. How does this fact affect companies that make products?

A. They increase costs to make up for low sales.
B. They decrease quality to make up for low sales.
C. They provide better value so that customers choose their products.
D. They provide fewer options so that customers choose their products.

C. They provide better value so that customers choose their products.

When customers cannot purchase every product, companies are motivated to enhance the value of their products in order to attract customers. By offering better quality, value, and benefits, companies can differentiate their products from competitors and increase their chances of being chosen by customers. This approach can help companies maintain or increase their market share and profitability.