When a consumer encounters a new product in the marketplace, which aspect of the product is MOST likely to drive their evaluation of it?

Question

When a consumer encounters a new product in the marketplace, which aspect of the product is MOST likely to drive their evaluation of it?

(1 point)
• the products phase in the life cycle
• the needs that the product could fulfill
• the method in which the product is purchased
• the way the product fits into a product line

Answer 1

The needs that the product could fulfill are most likely to drive a consumer's evaluation of a new product. Consumers are typically looking for products that will help them solve a problem or fulfill a specific need, so they will be most interested in how the new product addresses those needs.