customers cannot purchase every product. how does this fact affect companies take make products?

a. they increase costs to make up for low sales.
b. they decrease quality to make up for low sales.
c. they provide better value so that customers choose their products.
d. they provide fewer options so that customers choose their products.

c. they provide better value so that customers choose their products.

By providing better value, companies can differentiate their products from competitors and attract more customers despite not being able to sell to everyone. This can help them increase sales and stay competitive in the market.