for each statement of the following extracts from advertisement, identify and explain how ethos, pathos or lagos is being used
1. All true make-up: Because you deserve the best
2. Maccaronni cheese just the way mom makes it
3. Butterly's knives: the professional choice
1. Ethos is being used in the first statement. By claiming that the make-up is "All true" and stating "Because you deserve the best", the advertiser is trying to establish credibility and trust with the audience. They are implying that they are experts in the field of make-up and that they only offer high-quality products that are deserving of the consumer.
2. Pathos is being used in the second statement. By invoking the image of a mom making macaroni and cheese, the advertiser is trying to appeal to the audience's emotions and nostalgia. They are trying to create a sense of comfort and familiarity, suggesting that their product will evoke the same feelings as a homemade meal from a loved one.
3. Logos is being used in the third statement. By claiming that "Butterly's knives" are the "professional choice", the advertiser is using logic and reason to persuade the audience that their product is superior. They are suggesting that professionals in the industry trust and use their knives, implying that they are of high quality and performance.