If a company acquires 200 online subscriptions in 3 months and 30 of those customers request a refund, what is the 3-month churn rate?
(1 point)
• 30 percent
• 25 percent
15 percent
• 5 percent
The churn rate is calculated by dividing the number of customers who requested a refund (30) by the total number of subscriptions acquired (200) and then multiplying by 100 to get the percentage.
Churn rate = (30 / 200) * 100 = 15 percent
Therefore, the 3-month churn rate is 15 percent.