If a company acquires 200 online subscriptions in 3 months and 30 of those customers request a refund, what is the 3-month churn rate? (point) 30 percent 25 percent 15 percent 5 percent
The churn rate is calculated by taking the number of customers who requested a refund and dividing it by the total number of acquired subscriptions. In this case, 30 customers requested a refund out of 200 subscriptions.
Churn rate = (Number of customers who requested a refund / Total number of acquired subscriptions) x 100
Churn rate = (30 / 200) x 100
Churn rate = 0.15 x 100
Churn rate = 15%
Therefore, the 3-month churn rate is 15 percent.