For each question below, write a P if the data collected was primary or an S if the data collected was secondary.
. Tommy Hilfiger sends out a survey to past purchasers of its clothing. ___
. An aspiring entrepreneur studies the U.S. Census to obtain information on single heads of households in Phoenix, Arizona. ___
. Gucci conducts a focus group interview regarding customer attitudes towards it’s new minimizer handbag. ___
. Dancer’s Fashions examines operating ratios available from Dun & Bradstreet for apparel stores of its size. ___
. To measure the results of a promotional tie-in, Burger King records the number of used ticket stubs turned in from a local hockey team. ___
. A local mall conducts personal interviews with customers on Saturday morning. ___
. McDonald’s gives out a free breakfast sandwich for each customer questionnaire that is returned by March 31. ___
. When forecasting this year’s summer sales, a heating and air conditioning firm reviews last year’s sales for the months of June to August. ___
. When developing new toys, a toy manufacturer creates a room for observing children playing with toys. ___
. A company uses an existing database to send out a preferred customer sale announcement. ___
. To determine customer satisfaction, Macy’s places a self-addressed survey card with all customer purchases. ___
. A local supermarket conducts a taste test during shopping hours. ___
P
S
P
S
P
P
S
S
P
S
P
P