Yes, it is illegal to pay for positive reviews for your business. This practice is considered unethical and deceptive because it misleads consumers to believe that the reviews are genuine and unbiased. In many countries, including the US, this practice is also a violation of consumer protection laws and can lead to fines and legal consequences for businesses caught engaging in it. It is always best to encourage genuine feedback from customers and ensure that reviews accurately reflect their experiences with your business.
