Elena has a successful appliance store. What is the most important consideration before offering customers a proprietary credit card for purchases in her store?
a. whether this fits in with her overall marketing strategy
b. whether this will be for repeat customers or new customers
c. whether her business has the cash flow to manage partial payments
d. whether she has the inventory on hand if business improves as a result
c. whether her business has the cash flow to manage partial payments
It is important for Elena to consider whether her business has the financial stability to manage offering a proprietary credit card that allows customers to make partial payments. This will ensure that her store does not struggle with cash flow issues and can continue to operate smoothly.