6 examples of certainty effect

1. Investors tend to prefer assets with fixed returns over those with variable returns because they value certainty of returns more than the potential for higher profits.

2. People are more likely to choose insurance policies with guaranteed benefits even if they are more expensive, due to the certainty effect of knowing that they will receive payouts in the event of a loss.

3. Consumers are more likely to choose products with clear, straightforward pricing over those with hidden fees and variable costs because they feel more certain about the total cost of the product.

4. Employees may prefer a stable salary with minimal bonuses or incentives over a performance-based compensation structure because they value the certainty of a steady income.

5. Individuals are more likely to choose a known outcome over an uncertain one, even if the uncertain outcome has a higher potential payoff, because they feel more comfortable with certainty.

6. People are more likely to stick with familiar habits and routines even if they are not the most optimal choices, due to the certainty effect of knowing what to expect and feeling comfortable with the familiar.