Market share is the percentage of total sales or revenue that a company or product holds within a specific market. It is used to measure a company's competitiveness and how well it is performing compared to its competitors. Market share is typically calculated by dividing a company's sales or revenue by the total sales or revenue of the overall market, and then multiplying by 100 to get a percentage. Companies often aim to increase their market share as a way to grow their business and gain a larger presence in the market.
