When Manuel started his online HR consulting firm, he knew that most of his customers would be smaller businesses without HR departments. Which word BEST describes the kind of market Manuel is operating in?

geographic

psychographic

industrial

consumer

industrial

is this right

No, actually the term "consumer" would be the best word to describe the market Manuel is operating in. This is because his customers are ultimately individuals or organizations who are consuming his HR consulting services. The term "industrial" typically refers to businesses involved in the manufacturing or production of goods.