Steve and his business partner, Steve, opened a used car lot called “The Two Steves” and created business cards with their logo. Bases on this information, which aspect of the marketing mix are they MOST likely to rely on for marketing?

Question

Steve and his business partner, Steve, opened a used car lot called “The Two Steves” and created business cards with their logo. Bases on this information, which aspect of the marketing mix are they MOST likely to rely on for marketing?

social media

magazines

personal selling

public relations

Answer 1

Personal selling

Since “The Two Steves” is a small business and just starting out, they are most likely to rely on personal selling as their main aspect of the marketing mix. This involves interacting directly with customers, building relationships, and promoting their used cars in person. While they may utilize social media, magazines, and public relations to complement their marketing efforts, personal selling is likely to be their primary focus in order to attract customers to their car lot.