A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix?
conduct random surveys
accept product returns
hold customer events
hire new employees
Here are a few more ideas for rounding out the marketing mix for a company selling wool gloves:
1. Social media marketing: Utilize platforms like Instagram, Facebook, and Pinterest to showcase the gloves in various settings and engage with customers on a more personal level.
2. Collaborate with influencers: Partner with fashion bloggers, outdoor enthusiasts, or influencers in the winter apparel industry to promote the gloves to a wider audience.
3. Offer promotions and discounts: Create seasonal sales, bundle deals, or limited-time discounts to encourage customers to purchase the gloves throughout the year.
4. Create a loyalty program: Reward frequent customers with discounts, special offers, or exclusive access to new glove designs to encourage repeat purchases.
5. Develop a content marketing strategy: Create blog posts, videos, or how-to guides on topics related to winter fashion, outdoor activities, or maintaining wool gloves to attract and engage potential customers.
6. Expand product offerings: Consider adding complementary products like scarves, hats, or hand warmers to appeal to a wider range of customers and increase overall sales.