When Netflix first started, they saw an opportunity to change the game and began renting out DVDs by mail opposed to in a physical store. What did Netflix focus on when they entered the market and have continued as they have evolved over the years?
Netflix focused on market segmentation when they entered the market, targeting customers who wanted the convenience of renting movies without having to go to a physical store. As they have evolved over the years, they have continued to focus on market segmentation by catering to different types of viewers with a wide range of content offerings. They have also shifted their approaches to distribution, moving from DVD rentals by mail to streaming services, while still maintaining their focus on providing convenience to their customers. Additionally, they have incorporated network marketing strategies, such as utilizing social media and partnering with influencers to promote their content.
