You have been hired by a client to design a website and a coordinating brochure for a new sandwich shop that will feature farm-to-table organic and vegan food. Start by thinking about the target audience and the competitors. Do some research online and see if you can find out what other sandwich shops featuring organic and vegan food are using for a color scheme.
Questions to answer:
Who is in the target audience?
What colors might the target audience respond to?
Should your color scheme be the same or different than the competition? Why?
What type of color scheme should you use? Should your color scheme be analogous to give it a feeling of continuity or should it be complementary to give it excitement?
How will the colors look next to each other on the web, in print, and in the sandwich shop?
Choose at least three words to describe the feeling you want the colors to evoke. Match up those feelings with what you learned about the psychology of color. In your post, discuss the topics above and include information about what colors you choose and what color model(s) you would need for the website and for the brochure.
The target audience for the sandwich shop will likely be health-conscious individuals who are vegan or looking to incorporate more plant-based options into their diet. They may also be environmentally conscious and care about supporting local farms and sustainable practices.
Based on the target audience, colors such as green, which represents health, nature, and freshness, might be appealing. Additionally, colors like earthy tones (browns, tans) can evoke a sense of sustainability and organic farming.
In terms of competition, it is important to stand out while still appealing to the target audience. If other sandwich shops in the area are using similar colors like green and brown, it might be a good idea to differentiate by adding a pop of color that still complements the overall scheme. This could help attract attention without straying too far from the organic and vegan theme.
A complementary color scheme could work well to add excitement and interest to the design, while still maintaining a cohesive look. Pairing green with a contrasting color like purple or orange could create a visually appealing combination.
When designing for both web and print materials, it is important to consider how the colors will look next to each other. Using a color model like RGB for web design and CMYK for print will ensure that the colors are accurately represented across different mediums.
Three words to describe the feeling I want the colors to evoke are: fresh, natural, inviting. Green evokes a feeling of health and harmony, while earthy tones like browns and tans can provide a sense of warmth and comfort. Purple, a complementary color, can add a touch of creativity and sophistication.
For the website, I would use a color model like RGB and incorporate shades of green, brown, and purple. For the brochure, a CMYK color model would be used with the same color scheme to maintain consistency across platforms.