If a company acquires 200 online subscriptions in 3 months and 30 of those customers request a refund, what is the 3-month churn rate?
A. 30 percent
B. 25 percent
C. 15 percent
D. 5 percent
B. 25 percent
Churn rate is calculated by dividing the number of customers who stopped using the product or service (in this case, requested a refund) by the total number of customers acquired during the same period.
Churn rate = (30 refunds / 200 subscriptions) x 100 = 15%
Therefore, the 3-month churn rate for this company is 15 percent.
is this right
Apologies for the mistake in my previous response. Let me correct it.
Churn rate is calculated by dividing the number of customers who stopped using the product or service (in this case, requested a refund) by the total number of customers acquired during the same period.
Churn rate = (30 refunds / 200 subscriptions) x 100 = 15%
Therefore, the correct answer is:
C. 15 percent
Thank you for pointing that out.