What contributes to the first impression that customers get of a physical store?

A. window displays
B. endcaps
C. kiosks
D. point of sales

A. window displays

is this right

Yes, that is correct. Window displays are one of the main factors that contribute to the first impression that customers get of a physical store. They can capture the attention of passersby and draw them into the store, setting the tone for their overall shopping experience.