Which of the following is an important component of creating a successful sports marketing campaign?
(1 point)
Responses
developing promotional strategies geared toward the goals of the campaign
developing promotional strategies geared toward the goals of the campaign
having a backup plan in case the event date, time, or location needs to change
having a backup plan in case the event date, time, or location needs to change
identifying the target audience
identifying the target audience
all of the above
all of the above
What is the first step for a sports marketer when creating a marketing campaign?
(1 point)
Responses
identifying the target audience
identifying the target audience
understanding all of the event details
understanding all of the event details
creating promotional strategies
creating promotional strategies
designing a backup plan
Which of the following describes the relationship between marketing campaigns and community relations?
(1 point)
Responses
Marketing campaigns are the same as community relations.
Marketing campaigns are the same as community relations.
Marketing campaigns can create important partnerships with local communities.
Marketing campaigns can create important partnerships with local communities.
Marketing campaigns should avoid interaction with the local community.
Marketing campaigns should avoid interaction with the local community.
Marketing campaigns should be developed by the local community.
Marketing campaigns can create important partnerships with local communities.
Which of the following describes the relationship between successful marketing campaigns and increased sales or attendance?
(1 point)
Responses
Marketing campaigns can increase the attendance at a game due to the additional promotional strategies.
Marketing campaigns can increase the attendance at a game due to the additional promotional strategies.
Marketing campaigns generally do not have an impact on game attendance.
Marketing campaigns generally do not have an impact on game attendance.
Marketing campaigns usually result in decreased game attendance.
Marketing campaigns usually result in decreased game attendance.
Unsuccessful marketing campaigns usually result in increased game attendance.