By personifying ideas, objects, or concepts, one can make them more relatable and engaging to the audience, ultimately making the rhetoric more persuasive. Personification can make the audience connect emotionally with the message being conveyed, which can help to make the argument more compelling. It can also add a creative and memorable element to the rhetoric, making it more likely to stick with the audience after the speech is over. Overall, personification is a powerful tool for creating rhetoric that effectively captures the audience's attention and convinces them of a particular viewpoint.
