Mario is a purchasing agent for his company. His company cans produce from farms all over the area throughout the year. To prevent the produce from spoiling, Mario needs to find a supplier who can ensure delivery of the canning materials when promised so that employees can begin canning the produce as soon as its delivered. What category will be most important to Mario when assessing potential suppliers?

Customer service
• B. Price
• C. Timeliness
• D. Quality of product

C. Timeliness