quantitative data

qualitative data

Quantitative data refers to information that can be measured or expressed numerically. It involves the use of numbers and statistical analysis. Examples of quantitative data include ages, heights, weights, test scores, sales figures, and income levels.

Qualitative data, on the other hand, involves subjective information that cannot be expressed numerically. It is based on observations, descriptions, and opinions. Qualitative data is often obtained through methods such as interviews, surveys, or observations. Examples of qualitative data include colors, tastes, emotions, opinions, and perceptions.