Why did the stand that Colin Kaepernick took align with Nike’s branding?
a. Nike’s brand encourages pushing limits.
b. All professional athletes align with Nike’s brand.
c. Nike usually chooses controversial athletes to market its products.
d. Kaepernick was famous for representing Nike before this campaign.
The correct answer would be a. Nike's brand encourages pushing limits.
Colin Kaepernick's stand aligns with Nike's branding because Nike has always positioned itself as a brand that encourages individuals to be bold, challenge norms, and push the limits. Kaepernick's action of kneeling during the national anthem to protest police brutality and racial injustice was seen as a bold and controversial move, and it resonated with Nike's brand values. By supporting Kaepernick and featuring him in their advertising campaign, Nike sends a message that they support athletes who are willing to take a stand for social issues and challenge the status quo.