A)
The acronym AUDIENCE serves to remind you of what to consider when analyzing an
audience. The U stands for understanding. How does this play into the audience analysis?
(1 point)
The audience needs to be able to understand the design in order for it to be successful.
The audience needs to be understanding of the challenges faced by the designer so the
audience's expectations are realistic.
The designer needs to be understanding of the audience's needs and expectations in order to
serve it effectively.
The designer needs to consider how much the audience already knows about the content
around which the design is centered.
The correct answer is: The designer needs to be understanding of the audience's needs and expectations in order to serve it effectively. This means that in audience analysis, the designer should consider the audience's preferences, expectations, and requirements in order to create a design that effectively communicates and meets their needs.
A)
What type of problem might occur while a designer is assessing an audience’s
demographics?
(1 point)
An inadequate analysis of the audience's demographics could result in an effective and logical
but uncreative design solution.
Cognitive overload could occur if the audience's demographics are inaccurately identified.
The designer might become too emotionally involved in the design process if he doesn't keep
a professional composure.
The designer might jump to conclusions and apply stereotypes to the audience.
The correct answer is: The designer might jump to conclusions and apply stereotypes to the audience. When assessing an audience's demographics, it is essential for the designer to avoid making assumptions or applying stereotypes based on superficial characteristics. This can lead to a misunderstanding of the audience's preferences, needs, and expectations, and result in a design that fails to effectively communicate with the target audience.
A)
A water bottle is ergonomically designed to fit perfectly in the grip of your hand.
Unfortunately, it doesn't fit into most bicycle bottle holders and is a little too big to carry when
walking or running. Which part of the audience analysis did the designer fail to address?
(1 point)
demographics
understanding
interests
environment
The correct answer is: environment. In this scenario, the designer failed to consider the environment in which the water bottle would be used. By not considering factors such as bicycle bottle holders and portability while walking or running, the designer overlooked the practicality and functionality of the design in different contexts. This shows a lack of understanding of the audience's environment and how the product would be used in various settings.
A)
Which of the following would be considered demographics? Select all that apply.
(2 points)
age
educational background
gender
interests
The correct answers are: age, educational background, and gender.
Demographics refer to quantitative characteristics that describe a population or target audience. Age, educational background, and gender are all examples of demographics as they provide information about the demographic profile of individuals. Interests, on the other hand, refer to personal preferences or subject matter of attraction and are not considered as demographics.
A)
A design includes too much essential information that the audience already knows. What
area of the audience analysis did the designer fail to address?
(1 point)
demographics
understanding
environment
context
The correct answer is: understanding.
In this scenario, the designer failed to address the understanding of the audience. Understanding refers to the knowledge and familiarity that the audience already has with the content or topic of the design. By including too much essential information that the audience already knows, the designer did not consider the audience's level of understanding and may have provided redundant or unnecessary information.