Naomi is a market researcher for her company, which designs and manufactures carpets and rugs. She travels globally to conferences and trade shows to track current trends in her industry. During one trip, Naomi learns about a new dye technique that results in more resilient color at a lower cost. She brings the relevant information back to her team and other experts in her company to discuss the feasibility of implementing this technique in their products.
a. Buyer power
b. Threat of substitute products or services
c. Supplier power
d. Rivalry among existing competitors