How can a customer’s negative experience be an opportunity for marketing?
a. It is not—businesses should ignore unhappy customers.
b. The business can explain why the customer is wrong to be upset.
c. Marketing efforts are designed with the dissatisfied customer in mind.
A successful resolution of the problem can keep the customer a fan of the business.
d. The business can use the negative experience as a learning opportunity and make improvements to prevent similar issues in the future. Additionally, the business can showcase their commitment to customer satisfaction by addressing the issue publicly and demonstrating their efforts to rectify the situation. This can enhance their reputation and attract new customers who value transparency and responsiveness.
