What is K-Pop’s significance beyond music according to the introduction?

According to the given introduction, K-Pop's significance extends beyond music because it has become a cultural phenomenon, influencing fashion, beauty trends, and even leading to an increase in tourism to South Korea. It has also provided a platform for fans to connect with each other and with their favorite idols, creating a strong sense of community both online and offline. Furthermore, K-Pop's global popularity has fostered cross-cultural exchanges, allowing for the spread of Korean culture and language internationally.