Simone owns a women's clothing boutique. Who is most likely to be her ideal customer?

• someone who came in once but spent a great deal of money
• someone who comes in frequently but rarely actually buys products
• someone who visits weekly and spends a moderate amount of money
• someone who comes in occasionally and complains about the business

Simone's ideal customer would most likely be someone who visits weekly and spends a moderate amount of money. This customer is a regular and consistently supports the business by making purchases.