respond to this post using 1-2 sentences: I think White Star said the Titanic was 'unsinkable' For advertisement purposes and they weren't sure if it was actually 'unsinkable' and they knew if they said The Titanic was unsinkable people would believe it and they would make a really good amount of money. After the panic started that The Titanic had sunken White Star probably got worried and knew that people might not want to use there ships and that they would lose a ton of money, so they issued a statement saying "It would be impossible for the titanic to sink, no matter how badly she might have been injured"
It is possible that White Star used the term 'unsinkable' for advertising purposes, but it cannot be determined for certain whether they were genuinely unsure of its sinkability. The statement issued after the sinking could indeed be seen as an attempt to reassure the public and protect their reputation and potential profits.
