A Pepsi commercial featuring Kendall Jenner is a prime example of a recent marketing campaign that missed the mark and offended a group of customers. The ad, released in 2017, depicted Kendall Jenner ending a fictional protest by offering a can of Pepsi to a police officer. The commercial received widespread backlash and accusations of trivializing real-life protests and social justice movements. It was criticized for being insensitive and for taking advantage of serious issues for commercial gain. Pepsi ultimately pulled the ad and apologized for the offense caused.
