What did Disney learn from the success of their first full length film, Snow White, and the seven dwarfs
Disney learned several important lessons from the success of their first full-length film, Snow White and the Seven Dwarfs:
1. The potential of animation: Snow White's success demonstrated the potential of animation as a viable medium for storytelling. Disney realized that animated films could be commercially successful and emotionally resonant, paving the way for future animated classics.
2. The importance of storytelling: Snow White's engaging and emotional storytelling captivated audiences. Disney understood that a strong narrative and well-developed characters were crucial for the success of future films.
3. Technical advancements: Producing Snow White required significant technical advancements, such as the multiplane camera. These innovations improved the quality and depth of animation, setting a new standard for future Disney films.
4. Music and songs: The popularity of Snow White's songs, such as "Someday My Prince Will Come" and "Heigh-Ho," highlighted the importance of music in Disney films. This inspired Disney to incorporate memorable songs into future films, becoming a trademark feature of Disney movies.
5. Merchandising opportunities: The success of Snow White prompted Disney to explore merchandising opportunities. The film's characters, storybooks, toys, and other merchandise became immensely popular, leading to the establishment of Disney's extensive merchandising empire.
Overall, the success of Snow White and the Seven Dwarfs provided Disney with valuable insights that shaped their future filmmaking approach and business strategies.