The media has had a significant impact on political campaigns in the United States. Firstly, it shapes public opinion by selectively reporting, framing issues, and highlighting certain candidates, thereby influencing people's perceptions. Additionally, the media plays a crucial role in candidate exposure, determining who receives coverage, and how much. Lastly, the media has transformed political campaigns through the use of technology, such as social media platforms, allowing candidates to engage directly with voters and bypass traditional forms of communication.
