Agenda setting refers to the process of influencing what topics and issues are considered as important and deserving of attention in society. It involves the selection, promotion, and framing of certain issues by media organizations, political actors, interest groups, and other influential entities. The power of agenda setting lies in their ability to shape public opinion and policy agendas by determining what issues receive extensive coverage and what issues are overlooked or marginalized. In essence, agenda setting determines the focus and priorities of public discourse and decision-making processes.
