If a company acquires 200 online subscriptions in 3 months and 30 of those customers request a refund, what is the 3-month churn rate?
(1 point)
Responses
30 percent
30 percent
25 percent
25 percent
15 percent
15 percent
5 percent
To calculate the churn rate, we need to divide the number of customers who requested a refund (30) by the total number of customers acquired (200) and multiply it by 100 to get the percentage.
Churn rate = (Number of customers who requested a refund / Total number of customers acquired) * 100
Churn rate = (30 / 200) * 100 = 15 percent
Therefore, the 3-month churn rate is 15 percent.