How do ad writers vary their messages for different audiences? How do they change a message to sell to adults? How do they change a message to sell to children
Ad writers vary their messages for different audiences by considering the target audience's demographics, interests, and preferences. When selling to adults, they focus on key factors such as the product's utility, quality, and how it can improve their lives. They prioritize conveying facts, features, and benefits that cater to adult needs and aspirations. The messaging tends to be more sophisticated, emphasizing value, reliability, and emotional appeals that resonate with adult experiences and responsibilities.
On the other hand, when selling to children, ad writers must adopt a different approach. They aim to create an emotional connection, tapping into children's sense of fun, adventure, and imagination. The messages are typically more playful, colorful, and energetic, utilizing catchy jingles, animated characters, and vibrant imagery. Ad writers focus on capturing children's attention and piquing their interest, often relying on humor, excitement, and storytelling techniques. The emphasis is usually on the product's entertainment value, novelty, and how it can bring joy or foster creativity for kids.
It is important to note that ad writers must also ensure that the messages targeting children are age-appropriate, avoid deceptive practices, and abide by ethical guidelines to protect vulnerable audiences.