WHAT KIND OF PORTFOLIO WILL APPEAL TO A GRAPHIC DESIGN COMPANY LOOKING TO HIRE ARTIST?
1. ONE THAT IS PRIMARILY MIXED MEDIA WORK
2. ONE THAT SHOWS ORIGINALITY AND VERSTIALITY
3. ONE THAT CONTAINS A LOT OF APPROPRIATED ART
4. ONE THAT DEMONSTRATES A VERY SPECIFIC SKILL
A portfolio that contains a mix of the following elements would generally appeal to a graphic design company looking to hire an artist:
1. Varied examples of mixed media work: Including a range of mediums, such as digital, traditional, and experimental techniques, showcases an artist's adaptability and versatility.
2. Originality and versatility: The portfolio should demonstrate creative and unique concepts, designs, and approaches to visual communication. It should show the artist's ability to handle diverse projects and adapt their style to different client preferences and target audiences.
3. Limited use of appropriated art: While some companies may appreciate work that incorporates appropriated art to show the artist's ability to work with existing visual elements, it is generally advisable to focus more on original creations. This showcases the artist's ability to come up with fresh ideas and designs, leading to a stronger impression.
4. Display of a specific skill: While versatility is valuable, focusing on a particular strength or skill within graphic design can be advantageous. Demonstrating expertise in a specific area, such as illustration, branding, typography, web design, or motion graphics, can help the artist stand out and showcase their specialization.
Ultimately, the portfolio should highlight the artist's ability to bring unique, cohesive, and visually appealing designs to various projects, while also demonstrating their adaptability and expertise in graphic design.