Assess how geographic information system (GIS) analysis
could be used to increase the number of customers that shop
at a store.
1. capture images of the terrain around the store to identify physical barriers to access
2. identify the addresses of all the residences within five miles of the store so coupons can be sent to them
3. track an individual customer’s route to and from the store to determine traffic flow problems
4. Geographic information system (GIS) cannot be used for
this type of analysis.
Using geographic information system (GIS) analysis can indeed be beneficial in increasing the number of customers that shop at a store. Here's how each of the given options can contribute to this goal:
1. Capture images of the terrain around the store to identify physical barriers to access:
By analyzing the terrain around the store, GIS can help identify any physical barriers such as mountains, rivers, or major roads that may hinder customers from easily accessing the store. This information can be used to strategize and find alternative routes for customers, potentially increasing their convenience and the likelihood of shopping at the store.
2. Identify the addresses of all the residences within five miles of the store so coupons can be sent to them:
GIS can analyze the geographical data of residences within a specific radius of the store. By identifying these residences, the store can target potential customers and send them personalized coupons or promotional offers. This targeted marketing approach can attract more customers who are more likely to visit the store, thus increasing the store's customer base.
3. Track an individual customer’s route to and from the store to determine traffic flow problems:
GIS can track the routes customers take to reach the store, identifying congested areas, traffic flow patterns, or any potential bottlenecks. By understanding these traffic flow problems, the store can plan its operations accordingly, ensuring smoother accessibility and reducing customer frustration caused by traffic. Such measures can improve the overall shopping experience and encourage repeat visits from customers who previously avoided the store due to traffic issues.
4. Geographic information system (GIS) cannot be used for this type of analysis:
This statement is incorrect. GIS can be used for a variety of analyses, including those related to increasing customer numbers at a store. From analyzing terrain to planning targeted marketing campaigns and understanding traffic flow patterns, GIS offers a range of tools and capabilities that can be harnessed to attract more customers to a store.
Overall, the use of GIS analysis can play a significant role in increasing the number of customers that shop at a store by providing valuable insights into accessibility, target marketing, and traffic flow optimization.