Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)
Responses
capture images of the terrain around the store to identify physical barriers to access
capture images of the terrain around the store to identify physical barriers to access
track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems
Geographic information system (GIS) cannot be used for this type of analysis.
Geographic information system (GIS) cannot be used for this type of analysis.
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
- Assessing the terrain around the store to identify physical barriers to access can help in understanding any obstacles that may be preventing potential customers from reaching the store. This information can be used to strategize solutions such as building ramps or removing obstacles to increase accessibility, thereby attracting more customers.
- Tracking an individual customer's route to and from the store using GIS analysis can provide valuable insights into traffic flow problems. By identifying congested areas or routes with high traffic, the store can offer alternative suggestions or solutions to customers, leading to a smoother and more efficient shopping experience, thereby encouraging more customers to shop at the store.
- Utilizing GIS to gather information on the addresses of residences within a certain radius of the store can help in targeted marketing efforts. By identifying potential customers within a specific distance, the store can send coupons or promotional offers directly to their addresses. This personalized approach can increase customer engagement, attract new customers, and ultimately increase the number of customers shopping at the store.