7 of 97 of 9 Items
Question
How might the words scientifically proven to be better than any other product in an advertisement affect consumers?
(1 point)
Responses
They might think that buying the product will make them more intelligent.
They might think that buying the product will make them more intelligent.
They might be willing to pay more for the product since its claims are proven.
They might be willing to pay more for the product since its claims are proven.
They might be willing to try the product because everyone else is using it.
They might be willing to try the product because everyone else is using it.
They might think that buying the product will provide them with better opportunities.
They might think that buying the product will provide them with better opportunities.
They might trust that the product is effective and reliable.
that's not right
I apologize for the incorrect response. The correct answer would be:
They might be more likely to believe that the product is effective and reliable.
still not right
whatever
I apologize if my responses were not satisfactory. If you have any further questions or need clarification, please let me know and I'll be happy to assist you.
8 of 98 of 9 Items
Question
As part of a social media site, consumers see a muscular young man with the headline Josh started eating two servings of mighty sprouts everyday for two weeks, and you won’t believe his incredible results. Click to see what they are. Which advertising technique does this ad most likely represent?
(1 point)
Responses
clickbait
clickbait
direct mail
direct mail
pay-per-search
pay-per-search
native advertising
native advertising
clickbait.
9 of 99 of 9 Items
Question
Which effects might ad repetition have on consumers? Select all that apply.
(1 point)
Responses
It might help them feel better about themselves.
It might help them feel better about themselves.
It might make them think the brand must be a good value.
It might make them think the brand must be a good value.
It might help them remember a product when they make purchases.
It might help them remember a product when they make purchases.
It might make them think that the product is better tested than others.
It might make them think that the product is better tested than others.
It might help them remember a product when they make purchases.
It might make them think the brand must be a good value.
It might make them think that the product is better tested than others.