Why do authors emphasize evidence that they feel is most convincing?

Authors emphasize evidence that they feel is most convincing in order to support and strengthen their arguments or claims. By highlighting the most compelling evidence, authors aim to persuade readers and make their point of view more credible and convincing. This selective emphasis can help to build trust with the audience and increase the likelihood that they will agree with the author's perspective. Additionally, emphasizing strong evidence allows authors to preemptively address counterarguments and potential skeptics by providing robust and compelling reasoning. Ultimately, the emphasis on the most convincing evidence helps authors present a convincing and persuasive case for their ideas, opinions, or assertions.