Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)
Responses
capture images of the terrain around the store to identify physical barriers to access
capture images of the terrain around the store to identify physical barriers to access
Geographic information system (GIS) cannot be used for this type of analysis.
Geographic information system (GIS) cannot be used for this type of analysis.
track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
Assessing how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store involves identifying potential strategies that leverage GIS capabilities to target and engage potential customers effectively. The following response options can be evaluated based on their relevance and effectiveness in achieving this goal:
1. Capture images of the terrain around the store to identify physical barriers to access: This strategy can help identify any physical barriers that may hinder potential customers from accessing the store, such as difficult terrains, crowded roads, or lack of proper signage. By identifying and addressing these barriers, the store can improve customer accessibility and attract more customers.
2. Geographic information system (GIS) cannot be used for this type of analysis: This response suggests that GIS analysis cannot be used for increasing the number of customers at a store. This assessment is incorrect since GIS analysis has various applications and can certainly be utilized to enhance customer outreach and engagement.
3. Track an individual customer’s route to and from the store to determine traffic flow problems: This strategy involves tracking individual customers' routes to and from the store using GIS, which can help identify traffic flow problems that may be affecting customer visits. By addressing these issues, the store can improve transportation accessibility and attract more customers.
4. Identify the addresses of all the residences within five miles of the store so coupons can be sent to them: This strategy leverages GIS to identify potential customers by targeting residences within a specific radius of the store. By sending coupons or targeted advertising to these residences, the store can increase awareness and entice potential customers to visit.
Overall, options 1, 3, and 4 demonstrate how GIS analysis can effectively be used to increase the number of customers that shop at a store. These strategies employ GIS capabilities to understand physical barriers, traffic flow problems, and target potential customers with promotions.