Once a business has a clear idea of the benefits of their products or services, they can move on to next step of the selling process which involves: (1 point) Responses identifying the main problems their customers are having. identifying the main problems their customers are having. identifying which channel they will use to market their products. identifying which channel they will use to market their products. determining how they will design their sales presentation. determining how they will design their sales presentation. using an effective sales promotion to draw in customers.