How can hypotheses be wriiten in literature review
Hypotheses in a literature review can be written using the following format:
1. Begin by stating the main research question or objective that your literature review aims to address.
Example: "The primary aim of this literature review is to explore the factors influencing consumers' purchasing decisions."
2. Clearly state your hypothesis or hypotheses based on your research question.
Example: "Hypothesis 1: Price is a significant factor influencing consumers' purchasing decisions."
"Hypothesis 2: Product quality has a positive impact on consumers' purchasing decisions."
3. Provide a brief explanation or justification for each hypothesis, citing relevant literature or studies that support your claims.
Example: "Hypothesis 1 is based on the finding by Smith (2010), who conducted a study on consumer behavior and concluded that price is a prominent factor influencing buying decisions. Additionally, Jones et al. (2015) found that price discounts significantly affect consumers' purchasing behavior."
4. State any alternative hypotheses or theories that may contradict your main hypotheses, if applicable.
Example: "Alternative Hypothesis: Consumer purchasing decisions are primarily driven by marketing campaigns rather than price."
5. Conclude by summarizing the expected outcomes or results based on your hypotheses.
Example: "If Hypothesis 1 is supported, it suggests that pricing strategies should be carefully considered by marketers in order to attract and retain customers. Conversely, if Hypothesis 2 is upheld, it highlights the significance of product quality as a key factor in consumers' purchasing decisions."