Which form of media is often most effective in holding the audience attention

A combination of audio and printed text
And audio
A video
I printed text

A video is often the most effective form of media in holding the audience's attention. Video combines audio, visual elements, and sometimes printed text to engage the audience in a dynamic and captivating way. It provides a multi-sensory experience that is more likely to grab and hold the viewer's attention compared to audio or printed text alone.