The "Whip Inflation Now" (WIN) campaign was launched by U.S. President Gerald Ford in October 1974 with the purpose of combating the severe inflation that was affecting the American economy at the time. The initiative aimed to encourage personal savings and disciplined spending habits among consumers and businesses to reduce demand and ease inflationary pressures. The campaign relied heavily on voluntary actions by individuals and industries, such as reducing consumption, conserving energy, and resisting excessive wage demands or price increases, rather than implementing governmental controls or policies. Despite its intentions to foster a collective grassroots movement to restrain inflation, the campaign met with limited success and was subject to much criticism and satire.
