1.5 The ultimate choice of strategy in the specific circumstances of a company to achieve the firm’s long-term objectives requires the strategy to match or align ___________ in the macro environment and in the industry environment. (1)

A. opportunities and threats
B. strengths and weaknesses
C. planning and organising
D. leading and controlling
1.6 Emerging industries are generally characterised by ____________. (1)
A. a lack of established industry rules
B. considerable freedom for industry participants to experiment with a wide variety of different strategic options and approaches and a lack of established industry rules
C. financial perspective, customer perspective
D. leadership and survival perspective

B. considerable freedom for industry participants to experiment with a wide variety of different strategic options and approaches and a lack of established industry rules