Sam runs a small cosmetics business and employs a variety of different strategies to encourage customers to purchase their products or services. Which one of the 7Ps is being described here?
A process
B people
C place
D promotion
D promotion
is this right
Yes, that is correct. Promotion refers to the strategies and activities that a business uses to communicate and persuade customers to purchase their products or services.
The 7Ps framework is a marketing concept used to analyze and develop a marketing strategy. It consists of seven elements: product, price, place, promotion, people, process, and physical evidence.
From the description given, the strategy mentioned is aimed at encouraging customers to make a purchase. This falls under the category of "promotion" which is one of the 7Ps.
Promotion refers to the activities a business engages in to communicate the value of its products or services to customers and attract them to make a purchase. It includes advertising, public relations, sales promotion, and other marketing communication tactics. In Sam's case, the various strategies employed to encourage customers to buy their products or services would fall under the promotion aspect of the 7Ps.