how does pathos connect the audience to the argument?

Pathos is a rhetorical device used to appeal to the emotions and values of the audience. It aims to create an emotional connection between the speaker or writer and the audience, evoking emotions such as sympathy, empathy, happiness, anger, or sadness. By appealing to the audience's emotions, pathos helps to establish a sense of common ground and understanding, making the argument more relatable and persuasive.

When pathos is effectively employed, it can help the audience feel personally invested in the argument, leading them to be more receptive and engaged. It can also mobilize the audience to take action or change their beliefs based on the emotional impact of the argument. By connecting on an emotional level, pathos fosters a deeper connection between the audience and the argument, leading to a more convincing and impactful message.