Pathos is effective because it appeals to the emotions and feelings of an audience. It helps to create a connection and empathy between the speaker and the listeners. By appealing to emotions such as sympathy, sadness, anger, or joy, pathos can be used to motivate or persuade individuals to take certain actions or change their beliefs. It can be a powerful technique to evoke a strong emotional response, which can make the message more memorable and impactful. Additionally, pathos often influences and drives decision-making processes, as individuals are often guided by their emotions and personal experiences rather than solely relying on logical reasoning.
